GST Rationalization

04 Sep 2025
GST Rationalization

GST Reforms - Spurring Demand

The 56th GST Council meeting held on September 3, 2025, announced a huge breakthrough as it approved a shift from the current four-tier GST structure (5%, 12%,18%, 28%) to a more simplified and consumer friendly two-tier system with a merit rate at 5% and standard rate of 18%, along with a 40% slab for “sin goods”. The revised GST rates will be effective 22nd September, (except tax on sin goods) and holds greater significance as the economy continues to struggle with external factors (US Tarriff trade) and subdued domestic demand. The revenue loss following the rate rationalisation, in our view would be more than off-set against the increased consumption and in turn the accelerated pace of investments, thereby pushing growth higher. Consumption, healthcare, agriculture, auto & auto-ancillary sectors remain at the center stage and should spur demand as the rate rationalisation benefit gains pace. This coupled with RBI rate cuts and a meaningful transmission therein to end-consumers in our view will propel demand.

Sectors-stocks most benefited

  • Auto rates rationalized: In a major boost to push auto demand, GST rates on small cars (below 4 metre and less than 1200cc for petrol and less than 1500cc for diesel), two-wheelers (below 350cc), three-wheelers, CVs and components have been reduced from 28% (plus cess in some cases) to a uniform 18%. Higher length or engine capacity vehicles for PVs (than erstwhile mentioned) would attract 40% GST. We believe that despite the GST hike, it lowers the effective burden. All Electric vehicles continue at 5% GST (no change). The following are industry wide implications:
    • 2 wheelers: Positive for all OEMs. Impact on Eicher (RE) to be limited as approx. 10% of domestic sale is derived from greater than 350cc vehicles.
      MNCL Coverage: Positive for ASK Automotive (largely 2w dependent and approx. 1/3rd exposure to aftermarket segment in the braking division), Fiem Inds (largely 2W dependent), Pricol Ltd (65% 2W revenue share), SJS Enterprises (39% 2W revenue share).
    • Passenger Vehicles: Positive for the OEM basket - Maruti, M&M, Hyundai, Tata Motors. High UV exposed M&M relieved from cess burden.
      MNCL Coverage: Positive for SJS (37% revenue share), Pricol (less than 10% exposure), Fiem Inds. (less than 5% exposure). Car dealer - Landmark Cars should benefit following reduction in GST rates on smaller cars & EV vehicles.
    • Tractors: GST on tractors and tractor parts has been slashed to 5%, compared with the earlier 12% and 18% (positive surprise).
      MNCL Coverage: Positive for Kirloskar Ferrous and Happy forgings.
  • Staples and discretionary: With a multi-sectoral and multi-thematic reforms on cards and thrust at common-man, small traders and businessmen, GST rates on consumer facing sectors have been slashed from 18% or 12% to 5% or NIL. Rate on essentials reduced to NIL; tableware, kitchenware, other household slashed to 5%; tax on discretionary items like ACs, washing machine, dishwashing reduced to 18% (vs. 28% earlier). This reduction should pave a way for increased consumption.
    • Consumer staples: Reduction in GST rates on essentials viz Indian breads, Prepackaged and labelled chena or paneer, UTH milk should benefit confectionary and dairy companies.
      MNCL Coverage: Positive for Mrs. Bector Foods; La Opala, Borosil Ltd & Cello to benefit following the reduction in GST on tableware. Reduction in GST rates on footware (not exceeding Rs2,500 sale value) will be positive for PVC leather manufacturer – Mayur Uniquoters.
    • Consumer discretionary: Reduction in rates on Acs, washing & dishwashing machine should benefit durable & ODM manufacturers. We await clarity on rate on luxury watches and the potential impact on Ethos Ltd.
  • Healthcare, textile, and financials: NIL rates on Life & health Insurance is a step in a right-direction as it pushes insurance penetration; increased end-user consumption coupled with RBI rate cut and its transmission in our view should propel banking credit (personal / consumer durable loans). Textile sector, burdened under tariff trade should get benefited as rates have been redued to 5% (Vs. 18% or 12% earlier). Fertilizers, renewable energy, medical equipment’s will also get benefited on back of rate rationalisation to 5%.
  • Our view: GST rate rationalisation is a step in the right direction and will propel consumption demand, factor vital from GDP growth. Auto & auto-ancillary, financials, consumption (staples & discretionary) remain most benefited. Prefer: FIEM Inds, Pricol, SJS Enterprises, Landmark Cars, La Opala, Cello, Borosil & Mayur Uniquoters. We await clarity on GST impact, if any on Ethos Ltd and forging players, also given exposure to US.

Coverage universe

Company Reco. TP (Rs) Upside
Pricol BUY 590 20%
SJS Enterprises BUY 1,530 8%
Kirloskar Ferrous BUY 690 27%
Fiem Industries BUY 2,110 -3%
ASK Automotive ACCUMULATE 550 7%
Happy Forgings ACCUMULATE 1,030 14%
Sundram Fasteners HOLD 1,030 2%
Landmark Cars BUY 765 26%
Mrs. Bectors Food BUY 1,650 20%
Mayur Uniquoters BUY 785 48%
La Opala BUY 350 41%
Borosil BUY 425 23%
Cello BUY 730 27%

Source: MNCL Research

Stocks Under Coverage

Company Impact
Auto & auto-ancillary
Pricol Ltd -BUY-TP Rs590
SJS Enterprises-BUY-TP Rs1,530
Fiem Industries-BUY-TP Rs2,110
ASK Automotive-ACCUMULATE-TP Rs550
Kirloskar Ferrous-BUY-TP Rs 690
Happy Forgings-ACCUMULATE-TP Rs1,030
Sundram Fasteners-HOLD-TP Rs1,030
2 wheelers: GST simplification is a +ve for auto ancs with high aftermarket exposure. Positive for ASK Automotive (largely 2w dependent + approx. 1/3rd exposure to aftermarket segment in the braking division which attracted 28% GST earlier), Fiem (largely 2w dependent), Pricol (~65% 2w revenue share), SJS (~38% 2w revenue share).
Passenger Vehicles: Positive for SJS (~37% revenue share), Pricol (less than 10% exposure), Fiem (less than 5% exposure).
Tractors: GST on tractors and tractor parts has been slashed to 5%, compared with the earlier 12% and 18% (positive surprise). Positive for Kirloskar Ferrous and Happy forgings.
Mrs. Bectors Food Specialities
BUY – TP Rs 1,650
We believe Mrs. Bectors stands to gain meaningfully from the GST cut on biscuits from 18% to 5%, as biscuits contribute nearly 60% of its revenues. This sharp reduction should provide a strong boost to volumes and improve affordability across price points. In addition, the reduction in GST on several input categories is likely to rationalise input costs, supporting margin expansion. With the company nearing completion of its ongoing CAPEX plan, alongside continued focus on innovation and distribution expansion, these measures are expected to accelerate growth momentum.
Mayur Uniquoters
BUY – TP Rs785
The company is set to benefit indirectly from the reduction in GST on footwear products (≤ Rs.2,500) from 12% to 5%. The footwear segment, which contributes around 20% of revenues, has been under pressure in recent years amid regulatory noise around BIS norms. With the current duty cut, we expect a revival in footwear demand, which should, in turn, support volume recovery for Mayur’s synthetic leather business. Given its strong positioning across footwear, automotive, and exports.
La Opala, Borosil and Cello
Borosil - TP: Rs. 425 – BUY
Cello Ltd - TP: Rs. 730 – BUY
La Opala - TP: Rs. 350 – BUY
The GST rate on “tableware, kitchenware, other household articles and toilet articles, other than of porcelain or china” has been reduced from 12% to 5%, which is a clear positive for organized consumerware players. This move directly benefits La Opala, Borosil, and Cello, all of which had been facing muted consumer sentiment in recent quarters. With the festive season approaching, this tax rationalisation should help stimulate demand and accelerate volume recovery.
Landmark Cars
BUY – TP Rs765
The recent GST rationalisation is structurally positive for the passenger vehicle industry. Small cars (≤1200cc petrol, ≤1500cc diesel) will now attract 18% GST without cess, while all electric vehicles remain at 5%, underscoring the government’s emphasis on affordability and EV penetration. Larger and luxury vehicles move to a 40% GST slab, though the removal of the 22% compensation cess provides partial relief and simplifies the tax structure. For Landmark, the combination of an expanding EV portfolio, robust luxury positioning, and a resilient after-sales franchise provides balance. With the company nearing completion of its store expansion strategy, and supported by strong OEM partnerships and a pan-India distribution footprint, we expect demand momentum to strengthen.

Source: Company, MNCL Research

Sahil Sanghvi
sahil.sanghvi@mnclgroup.com
NISM: 201900004744

Smit Shah
smit.shah@mnclgroup.com
NISM: 202300068297

Rahul Dani
rahul.dani@mnclgroup.com
NISM: 201500034725

Vaidik Bafna
Vaidik.bafna@mnclgroup.com
NISM-202100035711

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    Monarch Networth Capital Limited (‘MNCL’) | CIN No.: L64990GJ1993PLC120014

    Registered Address

    Unit No. 803-804A, 8th Floor, X-Change Plaza, Block No. 53, Zone 5, Road-5E, Gift City, Gandhinagar - 382050, Gujarat

    Corporate Address

    Ahmedabad

    “Monarch House”, Opp Prahladbhai Patel garden, Near Ishwar Bhuvan, Commerce Six Roads, Navrangpura, Ahmedabad - 380009

    Mumbai

    Monarch Networth Capital Limited, G Block, Laxmi Tower, B Wing, 4th Floor, Bandra Kurla Complex, Bandra East, Mumbai - 400051.

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    Tel:079-26666500 / 6600500
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    Registered Numbers

    SEBI Registration No:INZ000008037
    NSE Member ID:06386
    BSE: Member ID :197
    MCX: Member ID :10585
    Date of Admission:28/02/2004
    NCDEX: Member ID :00011
    Date of Admission:06/12/2003
    CDSL-DP ID:35000
    NSDL-DP ID:IN303052
    SEBI Reg (DP):IN-DP-278-2016
  • Complete name of entity registered with SEBI as Portfolio Manager:Monarch Networth Capital Limited
    Type of Registration (Individual, Non-Individual):Non-Individual
    PMS Registration No.:INP000006059
    Corporate Identification No.:L64990GJ1993PLC120014
    Principal Place of Business:301-302, 3rd Floor, Arunachal Building, Barakhamba Road, New Delhi - 110001
    Registered Office Address:Unit No. 803-804A, 8th Floor, X-Change Plaza, Block No. 53, Zone 5, Road-5E, Gift City, Gandhinagar, Gandhinagar, Gujarat, India, 382050
    Corresponding SEBI regional/local office Address:8th floor, Plate B, Tower 1, NBCC Complex, East Kidwai Nagar, New Delhi – 110023

    Contact Details

    Principal Officer:Md Shaukat Ali
    Contact No.:011-40851303
    Compliance Officer:Diksha Jha
    Contact No.:011-40851312

    Mechanism for addressing grievances and information about SCORES.

    Contacts for Investor Grievance

    pms.grievance@mnclgroup.com

  • Fund Name:Monarch AIF
    Category of AIF :Category III
    AIF Registration number :IN/AIF3/20-21/0787
    Registration Date :April 23, 2020
    Registered Office Address :Laxmi Tower, B Wing, 4th Floor, G Block, Bandra Kurla Complex, Bandra East, Mumbai 400051

    Contact Details

    Fund Manager:Mr. Abhisar Jain
    Phone :+91 22 66746425
    Compliance Officer:Ms. Yukti Jain
    Phone :+91 22 66746424
  • Complete name of entity registered with SEBI as Merchant Banker:Monarch Networth Capital Limited
    Type of Registration (Individual, Non-Individual):Non-Individual
    MB Registration No.:INM000011013
    Corporate Identification Number:L64990GJ1993PLC120014
    Principal Place of Business:4th FLoor, B Wing, Laxmi Tower, Bandra Kurla Complex, Bandra East, Mumbai-400051
    Registered office address:Unit No. 803-804A, 8th Floor, X-Change Plaza, Block No. 53, Zone 5, Road-5E, Gift City, Gandhinagar, Gandhinagar, Gujarat, India, 382050

    Contact Details

    Compliance Officer:Mr.Jayesh Bhagwat
    Contact No.:(022) 66476400
    Email for Regulatory Communication:mbdcompliance@mnclgroup.com

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  • Complete name of entity registered with SEBI as Research Analysts :Monarch Networth Capital Limited
    Type of Registration (Individual, Non-Individual):Non-Individual
    RA Registration No.:INH000000644
    BSE Enlistment No.:5039
    Corporate Identification Number: L64990GJ1993PLC120014

    Contact Details

    Registered office address: Unit No. 803-804A, 8th Floor, X-Change Plaza, Block No. 53, Zone 5, Road-5E, Gift City, Gandhinagar, Gujarat, India, 382050
    Principal Place of Business: 4th FLoor, B Wing, Laxmi Tower, Bandra Kurla Complex, Bandra East, Mumbai-400051
    Principal Officer: Sahil Sanghvi
    Compliance Officer: Nikhil Parikh
    Telephone no.: +91-79-26666768
    Contacts for Investor Grievance: ragrievance@mnclgroup.com
  • Complete name of entity registered with SEBI as Investment Adviser : Monarch Networth Investment Advisors Private Limited
    Type of Registration (Individual, Non-Individual) :Non-Individual
    IA Registration No.: INA000005721
    BSE Enlistment No.:2005
    Validity of registration : Perpetual
    Corporate Identification Number : U74140GJ2007PTC052348
    Registered office address : Monarch House, Nr. Ishwar Bhuwan Cross Road, Nr. Commerce Six Road, Navrangpura, AHMEDABAD, GUJARAT, 380009
    Corresponding SEBI Office address: SEBI Bhavan, Western Regional Office, Panchvati 1st Lane, Gulbai Tekra Road, Ahmedabad - 380006, Gujarat

    Contact Details

    Principal Officer : Arpan Dhirendra Shah
    Email address : Arpan.shah@mnclgroup.com
    Compliance Officer : Ankita Sudhir Madhwani
    Telephone no. : +91 22-66476405
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  • Monarch Networth Capital Limited (‘MNCL’) | CIN No.: L64990GJ1993PLC120014

    Company Secretary & Compliance Officer

    (As per LODR Regulations and Companies Act, 2013)

    Contact information of the designated officials of the listed entity who are responsible for assisting and handling investor grievances : Mr. Nitesh Tanwar

    Monarch Networth Capital Limited

    Registered Address

    Unit No. 803-804A, 8th Floor, X-Change Plaza, Block No. 53, Zone 5, Road-5E, Gift City, Gandhinagar - 382050, Gujarat

    Corporate Address

    Ahmedabad

    “Monarch House”, Opp Prahladbhai Patel garden, Near Ishwar Bhuvan, Commerce Six Roads, Navrangpura, Ahmedabad – 380009

    Mumbai

    Monarch Networth Capital Limited, G Block, Laxmi Tower, B Wing, 4th Floor, Bandra Kurla Complex, Bandra East, Mumbai - 400051.

    Phone: 022 - 66476400 / 66476405

    Email: cs@mnclgroup.com

    Contact Details

    “Filing of complaints on SCORES – Easy & quick
    (Link is given in our useful link option on our website)

    • A. Register on SCORES portal
    • B. Mandatory details for filing complaints on SCORES:
      • I. Name, PAN, Address, Mobile Number, Email ID
    • C. Benefits
      • I. Effective communication
      • II. Speedy redressal of the grievances

    Email for Grievance: cs@mnclgroup.com

    Listing of Equity Shares on Stock Exchange at

    BSE

    Add :Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400 001
    Scrip Id :Monarch Scrip Code : 511551

    NSE

    Add :Exchange Plaza, C-1, Block G, Bandra Kurla Complex, Bandra (E) Mumbai – 400 051.
    Scrip Id :Monarch Scrip Code : MONARCH

    Demat ISIN Numbers in NSDL & CDSL for

    Equity Shares:INE903D01011

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