Purple Style Labs Ltd. IPO Review 2026: Listing Dates, Allotment, GMP & Overview
Purple Style Labs IPO is a ₹680 crore book-building issue comprising entirely of a fresh issue of 1.18 crore shares. The IPO is priced at ₹546 to ₹575 per share and opens on August 31, 2026, closing on September 2, 2026. The minimum retail investment is ₹14,950 for 26 shares. The shares are proposed to list on BSE and NSE on September 7, 2026.
Purple Style Labs IPO Details
| IPO Open Date | August 31, 2026 |
| IPO Close Date | September 2, 2026 |
| Issue Size | ₹680 crore |
| Issue Type | Book Building IPO |
| Price Band | ₹546 to ₹575 per share |
| Issue Price | ₹575 per share |
| Face Value | ₹10 per share |
| Lot Size | 26 Shares |
| Minimum Retail Investment | ₹14,950 |
| Fresh Issue | 1,18,26,086 shares aggregating up to ₹680 crore |
| Offer for Sale | Nil |
| Listing | BSE and NSE |
| Tentative Listing Date | September 7, 2026 |
| Market Cap at Upper Price | ₹4,639.63 crore |
| Lead Manager | Axis Capital Ltd. |
| Registrar | KFin Technologies Ltd. |
Purple Style Labs IPO Issue Size
| Total Issue Size | 1,18,26,086 shares aggregating up to ₹680 crore |
| Fresh Issue | 1,18,26,086 shares aggregating up to ₹680 crore |
| Offer for Sale | Nil |
| Pre-Issue Shareholding | 6,82,35,000 shares |
| Post-Issue Shareholding | 8,06,89,212 shares |
Purple Style Labs IPO Timeline
| IPO Opens | August 31, 2026 |
| IPO Closes | September 2, 2026 |
| Allotment | September 3, 2026 |
| Refunds | September 4, 2026 |
| Credit of Shares | September 4, 2026 |
| Listing | September 7, 2026 |
Refer to RHP for detailed information.
About Purple Style Labs Ltd.
Incorporated in August 2015, Purple Style Labs Limited operates Pernia’s Pop-Up Shop (PPUS), a multi-brand luxury omni-channel fashion platform offering curated products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear.
As of March 31, 2026, the Company sourced products from 1,109 active designer brands and operated 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024–2026, it served more than 200,000 unique customers. In Fiscal 2026, Total PPUS GMV stood at ₹7,215.62 million, with an average order value of ₹75,504.88.
The Company follows an omni-channel model through Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. It serves customers across India, the US, UK, Middle East, Australia and other international markets.
Business Strengths
- Multi-brand omni-channel luxury platform with a broad designer portfolio.
- Established relationships with 1,109 active designer brands.
- Presence across physical retail and digital channels in domestic and international markets.
- Strong customer base and established luxury fashion positioning.
- International presence through Experience Centers in London and New York.
- Experienced management team with expertise across retail, sales, marketing, product and finance.
Objects of Purple Style Labs IPO
| Investment in PSL Retail | ₹371.13 crore towards lease liabilities of Experience Centers and back-end offices in India |
| Sales & Marketing | ₹138.90 crore |
| General Corporate Purposes | Balance amount, subject to applicable limits |
Key Risks to Consider
- The Company has reported losses in recent financial years, which may affect profitability and cash generation.
- Negative net worth and reliance on external borrowings increase financial and liquidity risks.
- The business depends on relationships with third-party designer brands and their continued participation on the platform.
- Experience Center expansion and associated lease commitments involve execution and fixed-cost risks.
- Changes in consumer spending, luxury fashion demand and international markets could affect business performance.
IPO Allotment & Application Status
Registrar: Kfin Technologies Ltd.
- NSE Bid Status: https://www.nseindia.com/invest/check-trades-bids-verify-ipo-bids
- BSE Bid Status: https://www.bseindia.com/investors/appli_check.aspx
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Purple Style Labs IPO – Frequently Asked Questions
What is the Purple Style Labs IPO size?
The Purple Style Labs IPO size is ₹680 crore and consists entirely of a fresh issue.
What is the Purple Style Labs IPO price band?
The price band is ₹546 to ₹575 per share.
What is the Purple Style Labs IPO lot size?
The lot size is 26 shares. At the upper price of ₹575, the minimum retail application amount is ₹14,950.
When does the Purple Style Labs IPO open and close?
The IPO opens on August 31, 2026 and closes on September 2, 2026.
When is the Purple Style Labs IPO allotment date?
The tentative allotment date is September 3, 2026.
When will Purple Style Labs shares be listed?
Purple Style Labs shares are proposed to list on BSE and NSE on September 7, 2026, subject to applicable approvals and completion of the IPO process.
What does Purple Style Labs do?
Purple Style Labs operates Pernia’s Pop-Up Shop, a multi-brand luxury omni-channel fashion platform offering designer fashion, jewellery, accessories and occasion-wear products through physical and digital channels.
Who are the lead manager and registrar of Purple Style Labs IPO?
Axis Capital Ltd. is the book running lead manager and KFin Technologies Ltd. is the registrar of the issue.
Investor Education Hub: Everything You Need to Know About IPOs
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- Step-by-Step Guide: IPO Process in India
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